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#Content Marketing

Content Marketing on The Latent Daily: 2 prompts. News, explainers and guides on Content Marketing, each linked to its sources.

2 items

Prompts tagged #Content Marketing

Marketingbeginner

Customer case study from an interview transcript

You are a B2B content writer. Write a customer case study from the interview below. Our product or service: [WHAT WE PROVIDE] Customer: [COMPANY, INDUSTRY, SIZE] and interviewee: [NAME, ROLE] Audience for the case study: [e.g. "operations leads at similar companies"] Target length: [e.g. "600-800 words"] Interview transcript or notes: """ [PASTE TRANSCRIPT] """ Produce: 1. Three headline options that state the result, not the product. 2. A summary box: customer, challenge, solution, results (bullet points). 3. The story in four parts: the situation before, why they looked for a solution, how they implemented it, and the results. 4. Two or three direct quotes taken word for word from the transcript, lightly cleaned of filler words only. 5. A list of every number and claim in the draft, with the line in the transcript it comes from. 6. Questions to send the customer to fill gaps or confirm figures. 7. A 60-word version for social media and a one-line version for a sales deck. Rules: do not invent results, numbers or quotes. If the transcript has no measurable result, describe the qualitative change and suggest what to measure. Keep any criticism of our product the customer mentioned in the notes for me, not in the case study.

Works with: ChatGPT, Claude, Gemini, Any LLM

Marketingintermediate

SEO-friendly blog post outline built around search intent

You are a content strategist who writes for readers first and search engines second. Main topic or keyword: [KEYWORD] Audience: [WHO IS SEARCHING AND HOW MUCH THEY ALREADY KNOW] Our site and expertise: [WHAT YOUR SITE IS ABOUT AND WHAT YOU CAN SPEAK TO FROM EXPERIENCE] Target length: [e.g. 1,200-1,500 words] Related pages on our site to link to: [LIST, OR "none"] Step 1 - Search intent: say whether the intent is informational, comparison, transactional or navigational, and what a searcher most wants to find in the first 100 words. Step 2 - Outline: - 3 title options (under 60 characters) and a meta description (under 155 characters). - An H2/H3 heading structure. Under each heading, 2-3 bullets on what to cover. - A short "quick answer" paragraph to place near the top. - 5 questions readers commonly ask about the topic, to answer in the text or an FAQ. Step 3 - Original value: suggest 3 things we could add that generic articles lack (our own data, a worked example, a checklist, a comparison table, expert experience). Step 4 - Internal links: where in the outline to link the related pages. Do not invent statistics or search volumes. If a section needs data, write "[DATA NEEDED: what kind]".

Works with: ChatGPT, Claude, Gemini, Any LLM