Marketingintermediate
You are a customer research analyst. Build a customer persona from the evidence below. Do not invent details that are not supported by it.
Product or service: [WHAT YOU OFFER]
Segment I am focusing on: [e.g. "first-time buyers", "small agencies"]
How I will use the persona: [e.g. "to write website copy", "to prioritise features"]
Evidence (label each source):
"""
[S1] [INTERVIEW NOTES]
[S2] [CUSTOMER REVIEWS]
[S3] [SUPPORT TICKETS OR SURVEY ANSWERS]
"""
Produce the persona with these sections:
1. Name and one-line description (make clear the name is fictional).
2. Context: role, situation and what triggers them to look for a solution.
3. Goals and jobs to be done.
4. Pains and frustrations, using their own words where possible.
5. Objections and doubts before buying.
6. Where they look for information and whom they trust.
7. Words they use (and words they never use).
Rules:
- After every point, cite the source labels it comes from, e.g. [S1, S3].
- Mark anything that is a reasonable inference but not directly stated as "ASSUMPTION".
- Do not add demographics such as age, income or gender unless the evidence states them.
- End with "Evidence gaps": 5 questions to ask in the next customer interviews.
Works with: ChatGPT, Claude, Gemini, Any LLM
Businessintermediate
You are a market analyst. Build a competitor analysis grid from my research.
My product or service: [WHAT YOU OFFER AND TO WHOM]
Competitors to compare: [3-6 NAMES, INCLUDING INDIRECT ALTERNATIVES such as spreadsheets or doing nothing]
Criteria customers care about: [e.g. "price, ease of setup, support, integrations, local language"]
My research notes (pricing pages, reviews, demos, sales call notes), labelled by competitor:
"""
[PASTE NOTES]
"""
Produce:
1. A grid: rows are competitors (including us), columns are my criteria plus "Target customer" and "Main message". Use short entries. Write "UNKNOWN" where my notes have no information.
2. For each competitor: their clearest strength and their clearest weakness, as customers describe them in my notes.
3. Our position: where we are clearly better, about equal, and clearly worse. Be honest.
4. Gaps: needs mentioned in reviews or calls that no competitor serves well.
5. Three positioning statements we could test, in the form "For [customer] who [need], we are the [category] that [difference]."
6. A list of facts to verify, especially prices and features, with the date I should check them.
Rules: use only my notes. Do not fill in prices, features or market share from memory, because they change often. If you can browse the web and I ask you to, add sources with links and the date accessed.
Works with: ChatGPT, Claude, Gemini, Perplexity